{"id":3217,"date":"2013-03-28T09:45:45","date_gmt":"2013-03-28T00:45:45","guid":{"rendered":"http:\/\/an-k.jp\/blog\/?p=3217"},"modified":"2013-08-09T13:33:13","modified_gmt":"2013-08-09T04:33:13","slug":"%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%93%e3%81%9d%e8%87%b3%e9%ab%98","status":"publish","type":"post","link":"https:\/\/an-k.jp\/blog\/archives\/3217","title":{"rendered":"\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3053\u305d\u81f3\u9ad8"},"content":{"rendered":"

\"Target<\/a>\u79c1\u304cAdobe Summit\u3067\u53c2\u52a0\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3084\u30b3\u30f3\u30b5\u30eb\u30c8\u306e\u6253\u3061\u5408\u308f\u305b\u306a\u3069\u3082\u542b\u3081\u3001 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3 \u3084 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u3068\u3044\u3046\u5358\u8a9e\u306f\u975e\u5e38\u306b\u591a\u304b\u3063\u305f\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u308c\u3060\u3051\u4eca\u5f8c\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u3001\u6539\u3081\u3066\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u91cd\u8981\u3068\u3044\u3046\u4e8b\u3067\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

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    \n
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    \u691c\u8a3c\u3057\u3066\u307f\u308b<\/h3>\n

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    \u5b9f\u969b\u306b\u5c11\u3057\u305a\u3064\u3084\u308a\u59cb\u3081\u308b\u3068\u300c\u4eca\u5ea6\u306f\u3053\u3093\u306a\u4eba\u306b\u3084\u3063\u3066\u307f\u305f\u3044\u300d\u3084\u300c\u4ed6\u306b\u306f\u3069\u3093\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u8003\u3048\u3089\u308c\u308b\u304b\u300d\u3068\u3044\u3063\u305f\u4e8b\u3092\u8003\u3048\u59cb\u3081\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

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    \u305d\u3053\u3067\u3001\u3042\u308b\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u305f\u306e\u306f\u58c1\u3092\u3076\u3064\u3051\u3066\u307f\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3067\u3059\u3002\u5168\u4f53\u306b\u5bfe\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d0\u30ca\u30fc\u306a\u3069\u3092\u51fa\u3057\u3066\u307f\u3066\u3001\u305d\u308c\u304c\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u3069\u3046\u52b9\u679c\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\uff08\u30de\u30a4\u30ca\u30b9\u306a\u306e\u304b\u30d7\u30e9\u30b9\u306a\u306e\u304b\uff09\u3092\u4e8b\u5f8c\u306e\u30c7\u30fc\u30bf\u3068\u3057\u3066\u78ba\u8a8d\u3057\u3066\u3044\u304f\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n

    \u6226\u7565\u306b\u843d\u3068\u3057\u3053\u3080<\/h2>\n

    \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u59cb\u3081\u3001\u305d\u306e\u7d50\u679c\u3092\u793e\u5185\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3057\u3066\u3044\u304f\u3068\u793e\u5185\u306e\u4f1a\u8a71\u304c\u3060\u3093\u3060\u3093\u3068 Customer-Forcused \u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u3053\u3053\u307e\u3067\u6765\u305f\u3089\u4eca\u5ea6\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u3066\u3044\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

    \u3042\u308b\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306fFidelity\u304c\u300cIdentify > Engage > Activate\u300d\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u30d9\u30fc\u30b9\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u3068\u306e\u8a71\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n

    \u30c9\u30f3\u30fb\u30b7\u30e5\u30eb\u30c4\u304c\u63d0\u5531\u3057\u3066\u3044\u308b\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08IMC\uff1aIntegrated Marketing Communication\uff09\u3067\u3082\u3001\u7279\u5b9a\u3001\u8a55\u4fa1\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30fb\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3001\u4fa1\u5024\u3001\u5b9f\u65bd\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u65bd\u3092\u884c\u3046\u306e\u3067\u540c\u3058\u3088\u3046\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n

    \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u56f0\u308a\u306b\u304f\u304f\u3001\u975e\u5e38\u306b\u6226\u7565\u7684\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u9032\u3081\u3066\u3044\u304f\u4e8b\u304c\u51fa\u6765\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

    \u3053\u306e\u8fba\u308a\u3001\u771f\u9762\u76ee\u306b\u66f8\u304f\u3068\u975e\u5e38\u306b\u9577\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u7d30\u304b\u3044\u90e8\u5206\u306f\u307e\u305f\u5225\u306e\u30a8\u30f3\u30c8\u30ea\u3067\u66f8\u304d\u307e\u3059\u306d\u3002<\/p>\n

    \u307e\u3068\u3081<\/h2>\n

    \u3053\u3053\u6700\u8fd1\u306e\u79c1\u306e\u4ed5\u4e8b\u306e\u5185\u5bb9\u3082\u8fd1\u3044\u3082\u306e\u304c\u3042\u3063\u305f\u3068\u3044\u3046\u4e8b\u3082\u3042\u308a\u3001\u4eca\u56de\u306eSummit\u306e\u5185\u5bb9\u3092\u901a\u3057\u3066\u3001\u300c\u3044\u3088\u3044\u3088\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u30ac\u30ea\u30ac\u30ea\u306b\u5b9f\u65bd\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u6642\u4ee3\u304c\u6765\u59cb\u3081\u305f\u304b\u306a\u300d\u3068\u611f\u3058\u307e\u3057\u305f\u3002<\/p>\n

    \u89e3\u6790\u30c4\u30fc\u30eb\u3067\u53d6\u5f97\u3057\u305f\u60c5\u5831\u3092\u6700\u3082\u6d3b\u7528\u3067\u304d\u308b\u3082\u306e\u306e\uff11\u3064\u304c\u3053\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3060\u3063\u305f\u308a\u3057\u307e\u3059\u3002\u3082\u3061\u308d\u3093UI\u3084\u30c7\u30b6\u30a4\u30f3\u306e\u30c6\u30b9\u30c8\u3082\u91cd\u8981\u306a\u306e\u3067\u3059\u304c\u3001\u88fd\u4f5c\u6642\u306b\u4f5c\u6210\u3059\u308b\u30da\u30eb\u30bd\u30ca\u3092\u6d3b\u7528\u3057\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3082\u3042\u3063\u305f\u308a\u3068\u4eca\u5f8c\u304b\u306a\u308a\u91cd\u8981\u306b\u306a\u308b\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u3068\u3044\u3046\u3053\u3068\u3067\u3001\u3069\u3057\u3069\u3057\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3092\u5897\u3084\u3057\u3066\u3044\u304d\u305f\u3044\u6b21\u7b2c\u3067\u3059\u3002\u3042\u3001\u30bf\u30a4\u30c8\u30eb\u306f\u826f\u3044\u3082\u306e\u304c\u601d\u3044\u3064\u304b\u306a\u304b\u3063\u305f\u306e\u3067\u52e2\u3044\u3067\u3064\u3051\u307e\u3057\u305f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u79c1\u304cAdobe Summit\u3067\u53c2\u52a0\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3084\u30b3\u30f3\u30b5\u30eb\u30c8\u306e\u6253\u3061\u5408\u308f\u305b\u306a\u3069\u3082\u542b\u3081\u3001 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3 \u3084 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u3068\u3044\u3046\u5358\u8a9e\u306f\u975e\u5e38\u306b\u591a\u304b\u3063\u305f\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u308c\u3060\u3051\u4eca\u5f8c\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u3001\u6539\u3081\u3066\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u91cd\u8981\u3068\u3044\u3046\u4e8b\u3067\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

    \u305d\u3057\u3066\u3053\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3 \u3084 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u3092\u6574\u7406\u3057\u3066\u3044\u304f\u4e0a\u3067\u3001\u5148\u65e5\u306eAdobe Summit\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u30a8\u30f3\u30c8\u30ea\u3067\u3082\u89e6\u308c\u305f Customer-Forcused \u3068\u3044\u3046\u306e\u304c\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[93,158,161],"class_list":["post-3217","post","type-post","status-publish","format-standard","hentry","category-general","tag-behavioral-targeting","tag-summit","tag-targeting"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/an-k.jp\/blog\/wp-json\/wp\/v2\/posts\/3217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/an-k.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/an-k.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/an-k.jp\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/an-k.jp\/blog\/wp-json\/wp\/v2\/comments?post=3217"}],"version-history":[{"count":14,"href":"https:\/\/an-k.jp\/blog\/wp-json\/wp\/v2\/posts\/3217\/revisions"}],"predecessor-version":[{"id":3238,"href":"https:\/\/an-k.jp\/blog\/wp-json\/wp\/v2\/posts\/3217\/revisions\/3238"}],"wp:attachment":[{"href":"https:\/\/an-k.jp\/blog\/wp-json\/wp\/v2\/media?parent=3217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/an-k.jp\/blog\/wp-json\/wp\/v2\/categories?post=3217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/an-k.jp\/blog\/wp-json\/wp\/v2\/tags?post=3217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}