{"id":2886,"date":"2012-04-03T01:35:10","date_gmt":"2012-04-02T16:35:10","guid":{"rendered":"http:\/\/an-k.jp\/blog\/?p=2886"},"modified":"2024-03-07T11:23:41","modified_gmt":"2024-03-07T02:23:41","slug":"adobe-digital-marketing-summit-%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88%ef%bc%93","status":"publish","type":"post","link":"https:\/\/an-k.jp\/blog\/archives\/2886","title":{"rendered":"Adobe Digital Marketing Summit \u30ec\u30dd\u30fc\u30c8\uff13"},"content":{"rendered":"<p><a href=\"http:\/\/an-k.jp\/blog\/wp-content\/uploads\/2012\/03\/IMG_0449.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/an-k.jp\/blog\/wp-content\/uploads\/2012\/03\/IMG_0449-150x150.jpg\" alt=\"\" title=\"Adobe Digital Summit 2012 Logo\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-2862\" \/><\/a>Adobe Digital Marketing Summit \u30ec\u30dd\u30fc\u30c8\u306e\uff13\u56de\u76ee\u306b\u306a\u308a\u307e\u3059\u3002\u4eca\u56de\u306fSocial\u306b\u3064\u3044\u3066\u306eUpdate\u306a\u3069\u3067\u3059\u3002<\/p>\n<h2>Like\u3067\u306f\u306a\u304fMoney\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b<\/h2>\n<p>Social\u306b\u95a2\u3057\u3066\u306f\u4eca\u5e74\u3082\u8272\u3005\u306a\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u3082\u305f\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u4e2d\u3067\u3082\u3044\u304f\u3064\u304b\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u5171\u901a\u3057\u305f\u3044\u305f\u3053\u3068\u306f\u300cLike\uff08\u30b7\u30a7\u30a2\u3068Fan\u3068\u3069\u3061\u3089\u3082\uff09\u3092\u30b4\u30fc\u30eb\u306b\u7d50\u3073\u3064\u3051\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4e00\u6642\u3001Facebook\u30da\u30fc\u30b8\u306eFan\u6570\u3070\u304b\u308a\u304c\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u3067\u4f55\u304b\u58f2\u308a\u4e0a\u3052\u304c\u3042\u304c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3067\u3059\u304b\u3089\u306d\u3002\u304a\u91d1\u3092\u304b\u3051\u308b\u4ee5\u4e0a\u3001\u304d\u3061\u3093\u3068\u52b9\u679c\u3092\u3082\u3063\u3066\u3044\u3053\u3046\u3088\u3068\u3044\u3046\u8a71\u3067\u3059\u3002\u3053\u306e\u8fba\u308a\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u306f\u3063\u304d\u308a\u3057\u305f\u304c\u308bUS\u3067\u306f\u7d50\u69cb\u91cd\u8981\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3061\u306a\u307f\u306bFacebook\u30da\u30fc\u30b8\u306fEnagage\u304c\u5927\u4e8b\u3067\u3042\u3063\u3066\u3001\u305d\u3053\u3067\u3069\u3046\u3044\u3046\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u304b\u306a\u3093\u3058\u3083\u306a\u3044\u306e\uff1f\u3063\u3068\u3044\u3063\u305f\u8a71\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u500b\u4eba\u7684\u306b\u306f\u300cEngage\u3082\u5927\u4e8b\u3060\u3057\u3001Goal\u3078\u306e\u7d50\u3073\u3064\u3051\u3082\u5927\u4e8b\u3002\u3069\u3061\u3089\u304c\u6b20\u3051\u3066\u3082\u610f\u5473\u306a\u3044\u3088\u306d\u300d\u3063\u3066\u611f\u3058\u3067\u3068\u3089\u3048\u3066\u307e\u3059\u3002<\/p>\n<h2>Social\u306e\u4fa1\u5024\u306f\u3069\u3053\u306b\uff1f<\/h2>\n<p>\u3055\u3066\u3061\u3087\u3046\u3069Summit\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u767a\u8868\u3055\u308c\u305fAdobe\u306e\u8abf\u67fb\u3092\u53d6\u308a\u4e0a\u3052\u308b\u3068\u3001Social\u304b\u3089\u306e\u6d41\u5165\u8a55\u4fa1\u306b\u3064\u3044\u3066\u306f\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u306e\u8a55\u4fa1\u3067\u306f\u307b\u3068\u3093\u3069\u8a55\u4fa1\u51fa\u6765\u3066\u304a\u3089\u305a\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u3001\u3064\u307e\u308a\u6700\u521d\u306e\u304d\u3063\u304b\u3051\u306e\u6d41\u5165\u306b\u306a\u3063\u3066\u3044\u308b\u8a55\u4fa1\u306b\u3057\u306a\u3044\u3068\u304d\u3061\u3093\u3068\u8a55\u4fa1\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u4e8b\u304c\u308f\u304b\u3063\u305f\u3068\u3044\u3046\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u7d50\u69cb\u5927\u4e8b\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u8ab0\u304b\u304c\u30b5\u30a4\u30c8\u4e0a\u3067\u884c\u3063\u305f\uff1c\u3044\u3044\u306d\uff01\uff1e\u3092\u53c2\u7167\u3057\u3066\u3001\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3059\u308b\u306e\u304c\u6700\u521d\u306e\u304d\u304b\u3063\u3051\u3067\u3042\u308b\u3053\u3068\u306f\u591a\u3044\u3082\u306e\u306e\u3001\u305d\u308c\u304c\u3059\u3050\u306b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u306f\u7d50\u3073\u3064\u3044\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u4e8b\u304c\u591a\u3044\u3063\u3066\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u5148\u306e\u8abf\u67fb\u306b\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5b9f\u969b\u306b\u30c7\u30fc\u30bf\u3068\u3057\u3066\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a55\u4fa1\u304c\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u306e\u8a55\u4fa1\u3068\u30d5\u30a1\u30fc\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u306e\u8a55\u4fa1\u3067\u306f\u3060\u3044\u3076\u304b\u308f\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002\uff08Adobe &#8211; \u30a2\u30c9\u30d3 \u30b7\u30b9\u30c6\u30e0\u30ba\u793e\u306e\u8abf\u67fb\u306b\u3088\u308a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u3088\u308b\u5f71\u97ff\u306e\u4fa1\u5024\u304c100%\u8fd1\u304f\u904e\u5c0f\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u5224\u660e\uff09<\/p>\n<p>\u3053\u3046\u3044\u3063\u305f\u8abf\u67fb\u304b\u3089\u898b\u3048\u308b\u90e8\u5206\u306f\u3001\u3084\u306f\u308a\u30b7\u30a7\u30a2\uff08Like\uff09\u3092\u3057\u3066\u3082\u3089\u3044\u3001\u521d\u52d5\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3068\u3044\u3046\u3053\u3068\u306a\u6c17\u3082\u3057\u307e\u3059\u3002\u3068\u3044\u3063\u305f\u6d41\u308c\u3082\u3042\u308a\u3001\u4eca\u56de\u306eSummit\u3067\u898b\u3048\u305fSocial\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u5927\u304d\u304f\uff12\u3064\u3067\u3057\u305f\u3002<\/p>\n<ol>\n<li>\u8a08\u6e2c\u57fa\u76e4\u3092\u4f5c\u308b\u3053\u3068<\/li>\n<li>\u305d\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068<\/li>\n<\/ol>\n<h2>\u8a08\u6e2c\u57fa\u76e4\u3092\u4f5c\u308b<\/h2>\n<p>\u8a08\u6e2c\u57fa\u76e4\u3092\u4f5c\u308b\u90e8\u5206\u306b\u95a2\u3057\u3066\u306f\u3001\u3053\u308c\u307e\u3067\u901a\u308a\u306e\u90e8\u5206\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u3002Like\u30dc\u30bf\u30f3\u306e\u8a08\u6e2c\u3001\u305d\u3053\u304b\u3089\u306e\u6d41\u5165\u306a\u3069\u3082\u3042\u308a\u3001\u540c\u69d8\u306bTwitter\u306e\u8a08\u6e2c\u306a\u3069\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u4ee5\u524d\u306b\u3082\u8a18\u8ff0\u3057\u3066\u3044\u308b\u5185\u5bb9\u304c\u591a\u3044\u305f\u3081\u8a73\u3057\u3044\u90e8\u5206\u306b\u95a2\u3057\u3066\u306f\u4e0b\u8a18\u30a8\u30f3\u30c8\u30ea\u3092\u53c2\u8003\u306b\u3057\u3066\u9802\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><a href=\"http:\/\/an-k.jp\/blog\/archives\/2514\" target=\"_blank\" rel=\"noopener\">Facebook\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u6574\u7406\u3059\u308b<\/a><\/li>\n<li><a href=\"http:\/\/an-k.jp\/blog\/archives\/2384\" target=\"_blank\" rel=\"noopener\">Facebook\u306fLike\u304b\u3089<\/a><\/li>\n<\/ul>\n<p>\u3061\u306a\u307f\u306bSiteCatalyst\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u65b9\u5411\u3051\u306b\u5c11\u3057\u3060\u3051\u88dc\u8db3\u3092\u3057\u3066\u304a\u304f\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u30ec\u30dd\u30fc\u30c8\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30bf\u30c3\u30c1\u3068\u30e9\u30b9\u30c8\u30bf\u30c3\u30c1\u306e\u4e21\u65b9\u3092\u7c21\u5358\u306b\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u306e\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u30ec\u30dd\u30fc\u30c8\u306e\u8a2d\u5b9a\u3092\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u307e\u305a\u3053\u308c\u3092\u8a2d\u5b9a\u3057\u3066\u307f\u308b\u3053\u3068\u3092\u30aa\u30b9\u30b9\u30e1\u3057\u307e\u3059\u3002<\/p>\n<h2>\u52b9\u679c\u306e\u6700\u5927\u5316<\/h2>\n<p>\u52b9\u679c\u306e\u6700\u5927\u5316\u3068\u3044\u3046\u3068\u3053\u308d\u3067\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u4e8b\u4f8b\u3082\u3042\u308a\u307e\u3057\u305f\u3002\u307e\u305a\uff11\u3064\u76ee\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u3067\u3059\u3002\u6700\u5927\u5316\u3092\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3082\u5927\u4e8b\u306a\u308f\u3051\u3067\u3059\u3002\u305d\u3057\u3066\u8a18\u4e8b\u306e\u3069\u3053\u306b\u914d\u7f6e\u3055\u305b\u308b\u306e\u304b\u3067\u305d\u308c\u304c\u5927\u304d\u304f\u304b\u308f\u308b\u3068\u3002<\/p>\n<p>\u30b9\u30dd\u30fc\u30c4\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u3067\u3001\u8a18\u4e8b\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u306e\u30c6\u30b9\u30c8\u3092\u884c\u3044\u7d042%\u306e\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u304c\u3042\u3063\u305f\u3068\u304b\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u30c6\u30b9\u30c8\u3059\u308b\u969b\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u7387\u304c\u3042\u304c\u3063\u305f\u3053\u3068\u3067\u305d\u3082\u305d\u3082\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u306f\u610f\u5473\u304c\u306a\u3044\u306e\u3067\u3001\u4e21\u65b9\u3068\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3082\u3046\uff11\u3064\u306fLiker Targeting\u3068\u547c\u3070\u308c\u3066\u3044\u305f\u3082\u306e\u3067\u3059\u3002\u3064\u307e\u308aLike\u3092\u62bc\u3057\u305f\u65b9\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002\u4f8b\u3048\u3070Like\u3092\u62bc\u3057\u305f\u88fd\u54c1\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306a\u3069\u3092\u518d\u8a2a\u554f\u3057\u305f\u6642\u306b\u8868\u793a\u3059\u308b\u306a\u3069\u3067\u3059\u306d\u3002<\/p>\n<p>Keynote\u306a\u3069\u3067Digital Self\u3068\u3044\u3046\u5358\u8a9e\u304c\u983b\u7e41\u306b\u5229\u7528\u3055\u308c\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3057\u3066\u305d\u306e\u4eba\u81ea\u8eab\u304c\u8272\u3005\u3068Digital\u306b\u81ea\u8eab\u3092\u4f5c\u308a\u3042\u3052\u3066\u3044\u304f\u3053\u3068\u306b\u89e6\u308c\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u307e\u3055\u306b\u3053\u3046\u3044\u3063\u305f\u90e8\u5206\u3082\u305d\u306e\uff11\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u3068\u3044\u3063\u305f\u611f\u3058\u3067\u30bd\u30fc\u30b7\u30e3\u30eb\u3068\u3044\u3046\u5207\u308a\u53e3\u3067Summit\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u66f8\u3044\u3066\u307f\u307e\u3057\u305f\u3002US\u3067\u306fSocial\u3092\u5207\u308a\u53e3\u3068\u3057\u305f\u8272\u3005\u306a\u53d6\u308a\u7d44\u307f\u304c\u8a66\u3055\u308c\u3066\u3044\u308b\u72b6\u6cc1\u3067\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u5185\u5bb9\u304c\u5c11\u3057\u3067\u3082\u304a\u5f79\u306b\u7acb\u3066\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe Digital Marketing Summit \u30ec\u30dd\u30fc\u30c8\u306e\uff13\u56de\u76ee\u306b\u306a\u308a\u307e\u3059\u3002\u4eca\u56de\u306fSocial\u306b\u3064\u3044\u3066\u306eUpdate\u306a\u3069\u3067\u3059\u3002<\/p>\n<p><b>Like\u3067\u306f\u306a\u304fMoney\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b<\/b><br 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